New Jersey Savings and Loan League

A council for home protection was organized early to lead the fight to defeat the proposition, including the accompanying $100,000,000 bond issue. The groups determined not to let the matter go by default were the New Jersey Savings and Loan League, under the splendid leadership of Emil Gallman, the New Jersey Lumbermen’s Association, the New Jersey Association of Real Estate Boards, the New Jersey Mortgage Bankers, the New Jersey Home Builders Association, the New Jersey little Association, and the New Jersey Apartment Owners Association. You will notice the absence of the New Jersey Bankers Association and the Savings Banks Association of New Jerseydirect payday lenders with 1 hour approval service. The latter two organizations were asked to participate but contented themselves with the usual generalities aimed against encroaching socialism but failed to take a specific stand on the matter. Funds to finance our resistance were raised, about half of what was really needed, and a well-known and able man with wide experience in political public relations work and in civic and tax campaigns was engaged. Because of a very limited budget, radio time was out of the question, and very little newspaper advertising was used. Four separate pamphlets were prepared that were concise in subject matter. These were widely distributed in quantities ranging from a quarter to a half million for each pamphlet. A number of speakers were used throughout the campaign at all types of meetings. A good coverage was secured from newspaper releases. Although certain accompanying circumstances may have contributed to the extent of the victory, the people spoke their answer in no uncertain terms. The result, which certainly exceeded our greatest expectation, does tend to prove strongly that the current “isms” can be beaten if we get to the people with a clear understanding of what is involved.